 |
Enrique Mu Director, PROCAGE Carlow University 3333 Fifth Avenuel Pittsburgh, PA 15260 USA Email: muex@carlow.edu |
- Katz Graduate School of Business, University of Pittsburgh (PhD in Business Administration, 2004)
- Katz Graduate School of Business, University of Pittsburgh (MBA)
- Katz Graduate School of Business, University of Pittsburgh (MS in Management of Information Systems)
- San Marcos National University, Peru (BS in Electronics and Industrial Engineering)
Areas of Expertise
- Global Management of Technology
- Managerial Decision Making using the Analytic Hierarchy Process
- Cognitive Aspects of Management
- Assimilation of Technology in Organizations
Professional Biography
Dr. Enrique Mu is chair of the Information Technology Management program in the School of Management at Carlow University in Pittsburgh. He holds a PhD in Business Administration from the University of Pittsburgh. He is also program co-director for the Programa de Capacitacion Gerencial (PROCAGE) summer training program for Latin American managers sponsored by the Institute of International Studies in Education (IISE), University of Pittsburgh. He was program director in the Joseph M. Katz Graduate School of Business at the University of Pittsburgh for more than ten years. Prior to joining the academia, he worked for Black Box Corporation, a US-based global data communication company, and was responsible for business operations in Latin America. He also worked as customer support vice president for Comlasa Ltd., a computing solution multinational firm (later bought by UPS) for the Latin American banking industry. As such, he participated in negotiating several multimillion-dollar banking automation deals in Peru, Colombia, Venezuela, and Chile. He has lived in several different countries during his professional career. In addition to his activities in the United States he also regularly teaches and gives business presentations in Europe and Latin America. He is also a visiting faculty member in the European Business School in Germany during the summer.
Research Interests & Current Projects
Dr. Mu's areas of interest are the global management of technology – particularly in the Latin American Region, managerial decision making – more specifically using the Analytic Hierarchy Process, cognitive aspects of management (organizational mindfulness), and the assimilation of technology in organizations. His most recent professional presentations have been in McGill University, the XXII European Conference of Operations Research in the Czech Republic, and in the European Business School in Germany during 2007.
Courses Taught
- Information technology (Carlow University)
- Decision Making for Leaders (European Business School, Germany)
- Management Information Systems (University of Pittsburgh)
- Strategic Decision Making (Universidad Autonoma del Caribe, Colombia)
- Global Management of Technology (Carlow University)
- Managerial Decision Making (University of Pittsburgh, PROCAGE)
- Electronic Commerce (University of Pittsburgh)
Selected Publications
Galletta, Dennis; & Mu, Enrique. (2007). Make it Memorable: The Effects of Meaningfulness of Brand Names and Graphics on Web Site Recognition. Journal of Electronic Commerce Research, 8(2): 115–127.
Mu, Enrique. (2007) Strategic Decision Making Using Decision Support Systems. Invited Paper. Proceedings of the 20th International Congress of the Latin American Society of Strategy (SLADE). Barranquilla, Colombia.
Mu, Enrique. (2006). A Unified Framework for Site Selection and Business Forecasting. Journal of Systems Science and Systems Engineering, 15(2): 178–188.
Mu, Enrique. (2005). Using ANP in the Non-Profit Sector: Predicting Attendance and Selecting a Conference Site. Proceedings of the 8th International Symposium on AHP/ANP, Honolulu, Hawaii.
Mu, Enrique. (2005). Report of City of Pittsburgh Information and Communication Technology Working Group. Pittsburgh: City of Pittsburgh.
Mu, Enrique. (2003). The Influence of the Meaning of Pictures and Words on Web Page Recognition Performance. Proceedings 36th Hawaii International Conference on Systems Sciences, Waikoloa Village, Hawaii.
Mu, Enrique. (2003). Decision-Making using the Analytic Hierarchy Process,[Decision Making Using the Analytic Hierarchy Process] (in Spanish), Chapter in Management: Vision Global para el Mundo de los Negocios [Global Vision for the Business World]. Bogota, Colombia: DeMarketing.
